Back Market: The Monster

Back Market, a leading global marketplace that offers accessible pricing on quality devices as a more sustainable alternative to buying new, launched its Tech Reborn campaign and enlisted double Cannes Grand Prix winner, Johnny Kelly, to create the centrepiece film, 'The Monster'. The delightful puppetry film shows an endearing relationship between a young girl and a monster, the film highlights the impact of our insatiable desire for the new, offering an alternative, regenerative approach. To create 'The Monster', Johnny Kelly turned to puppetry with a sprinkling of stop-motion and 2D compositing. The production featured over 20 hand-crafted puppets, three of which were different versions of the monster himself, the young girl, four city slickers, four miners, four zoned out tech fans, not to mention the crying clouds. Johnny relied on the humour and charm of the script along with the expertise of the puppeteers to inhabit the characters and bring personality to their performances. This was particularly vital for the larger than life Monster, who is simultaneously emotive and comedic with his jelly-like legs and chaotic energy. Created with discarded charging cables he is the embodiment of the disconnect we as a society currently face, and the opportunity for change.