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Web Film
Scotiabank Futbol Club: Everyone on the field
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Zavalita Brand Building and Scotiabank have relaunched Scotiabank Fútbol Club (SFC) a regional platform which uses the transformative power of soccer for inclusion, teamwork and against inequalities in vulnerable communities throughout Latin America. The production features Carles Puyol, Barcelona FC legend and SFC Ambassador, interacting with children from 8 countries where the platform is currently present. He asks us to imagine what would happen if he was born in a vulnerable neighborhood in Latin America. Under the motto "Everyone on the field", the campaign invites people to celebrate the values of social inclusion through four SFC programs: Championships, Soccer Fields, Red Balls and FutbolNet.
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