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inDrive: People Driven
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Stop yelling at your phone: inDrive launches ‘Better deal with real people’ campaign. Global ad spots showcase ride-hailing app’s ability to let passengers and drivers negotiate fares.Have you ever caught yourself standing on the street screaming at your phone: “How much for a ride?! Are you kidding me?!” Your phone has no soul and zero empathy. It doesn't care what price your taxi app displays. You know this and yet here you are…yelling. Enter, ‘Better deal with real people,’ the inaugural international campaign from ride-hailing service, inDrive, which highlights this universal frustration and offers a remedy. Produced by creative agency TALENT, the spots, which are launching in 31 territories and 19 languages, feature multiple funny stories of passengers enraged by the fares they are quoted before being encouraged to download inDrive.
Designer: Pavel Ilyuk Related |
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