TV ad: Chevrolet: Mrs. Hayes

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You may recall that Chevrolet’s holiday ad/short film from last year was a moving story that went viral. This year’s holiday spot, titled “Mrs. Hayes,” will air during NFL football on Thanksgiving tomorrow, and we’re anticipating it to be another hit. Accomplished visual director Joshua Kissi delivers a nostalgic :60 TV spot and 5-minute short film reinforcing connections people share among family, community, and of course, their car.

Category Automotive
Client Chevrolet
Agency Commonwealth//McCann
Production DIVISION7, Los Angeles
Country United States of America
Uploaded 24 November, 2022

Credits

Director
Joshua Kissi
Chief Creative Officer
Matt Canzano
Creative Director
Nick Allen
Producer
Sara D’ Alessio
Senior Producer
Michael Olk
Executive Producer
David Richards

Other credits

Agency

Belinda LeWorthy – President, Commonwealth//McCann

Tania Bennett – Legal Compliance Manager, D&I

Jeff Beverly – EVP, Global Director of Content

Paul Renusch – Director of Broadcast Production

Julie Daniels – Group Account Director

Kelly Brown – Account Director

Julie Peterhans – Associate Director – Business Management

Stacy Swann – Associate Director -Talent Affairs

Jennifer Hopkins – Talent Affairs Manager

Jeanette Foy – Associate Director, Global Legal Compliance

Production

Patrick Milling-Smith – Co-Founder

Brian Carmody – Co-Founder

Andrew Colón – Chief Operating Officer

Alex Hughes – Head of Production

Katie Murphy - Production Supervisor

Editorial

Cabin Edit

Carr Shilling - Managing Partner

Brittany Carson – Executive Producer

Katy Lester - Producer

Nathan Rodgers – Editor

Color and Finishing:

AFX Creative

Nicole Fina – Managing Director/Executive Producer

Persis Reynolds – Senior Producer

Tim Bird – On Set Supervisor

Chris Noellert - Creative Director

Client

Scott Bell – VP, Global Chevrolet

Steve Majoros – VP, US Marketing, Chevrolet

Mary Kubitsky – Senior Manager, Customer Influence

Todd Brown – Manager, Chevrolet Brand Strategy, Adjacencies, and Diversity

Monica Storm – Assistant Manager, Chevrolet Brand Strategy

Torri Turner – Assistant Manager, CRM

Rachel Schneider – GM Legal

Kelly Grodzicki – GM Legal

Karen May – GM Safety

Tarshena Armstrong – Director, Diversity Market and Development

Todd Oleson – Project Engineer, Historical Vehicles Pain and Metal Departments

Anisha Sredzubski – Manager, Chevrolet Trucks and Full-Size SUV Communications

Chevrolet: Mrs. Hayes - Extended

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Chevrolet: Mrs. Hayes - Extended

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