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The Ministry of Health of Panama / The United Nations Population Fund: Discover What You Inhale
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The Ministry of Health of Panama and the United Nations Population Fund launched a campaign against the consumption of Vape - or electronic cigarettes. In Panama, the National Non-Smoking Day is celebrated on November 25th, and within the framework of these activities, McCann Panama created a campaign revealing the poisonous components of Vape, which are found in products unfit for human consumption. MINSA wants young people to understand that electronic cigarette vapor contains particles of ethylene glycol, diethylene glycol, propylene glycol, nitrosamines, chromium and nickel, among other toxic inputs. For this reason, McCann Panama was convened to create this campaign at the national level, which will air on Social Networks, TV and Outdoors.
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