Tambour: Green

In today's world, many brands understand that the future lies in sustainability.
Tambour is the market leader in Israel's paint and building materials sectors.
As part of Tambour's efforts to lead Israel into the green building revolution, the company launched a new paint series that meets this exact Mega Trend:
Supercryl Eco, the latest ecological version of it's bestselling supercryl paint series.
Supercryl ECO - paint with no VOC for better air quality.

The challenge: how do you manage to show green profile in a red ocean,
when everyone shouts out "I'm green too"?
how can you stand out?

The solution: a disruptive campaign that uses the contradiction between the color you see and the color you read, inspired by 'La trahison des images' by René Magritte-
A message that shows that every Tambour Supercryl Eco paint is actually "green".