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To celebrate its 25 years in Spain, “Captain Olson”, a campaign created by TBWA Spain in which the work of the Foundation is shown through an emotional family story, started … read moreyesterday, 22 November. “Captain Olson” tells the story of brothers Pedro and Nacho, aged 11 and 7, who live in a provincial town. One day they get walkie talkies as a gift that become the centre of their games, strengthening their bond and uniting them even more. However, the story is suddenly cut short when they have to move Nacho to a big city, away from his town and his brother, to receive medical treatment. At the Fundación Infantil Ronald McDonald they stress the importance of the closeness of families when it comes to treating children. Children are more likely to recover better and faster with their loved ones. For this reason, the concept that encompasses the campaign is “A united family is a stronger child”. The message marks the importance of family unity in such a context. The main piece of the campaign is a short film shot by the renowned cinema, series and advertising director, Felipe Gómez Aparicio, and produced by production company Primo Content. The audiovisual can be seen in TV, cinemas, digital media and in the Fundación Ronald McDonald and McDonald’s social networks. The music was composed ad hoc, by the winner of a Goya and a Latin Grammy, Fernando Velázquez, and was performed by the Euskadi Symphony Orchestra.
read less...Agency: TBWA Spain
Customer contact: Natalia Echeverría, María Ibáñez, Elisa García, José Antonio García, Rocío Balsón
Strategy team: Jesús Fuertes, Mercedes Navarro
Account team: Alfredo González, Alberto Piattoni, Elena Martínez, Tatiana Pujalras
Social Media Manager: Raquel Escribano
Graphic reviewer: Daniel Rubio
AV Production Manageress: Mariluz Chamizo
Post-production: Serena
Music: Fernando Velázquez
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