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NAAMAT / International Day for the Elimination of Violence against Women: The Future of Your Children


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The insight: women who live in a violent relationship often think about the future of their children. This insight was the base to this campaign for NAAMAT, an organization that is a part of Israel’s workers union, that creates shelters for women in danger all over the country. The Idea: You can plan who will take care of your kids or you can plan how you can get out of a violent relationship.
Credits Other credits

CEO: Shelly Shamir Keinan

Creative VP: Igal Ezra

Account VP: Sandra Gitter

Account team: Hen Kopel, Adriana Mesia

Production team: Iris Yisraeli, Orly Vilensky, Bar Amit

Strategy VP: Hadas Dublin

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