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KFC: KFC Checking For Chicken


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KFC Thailand turns the most boring moments into the exciting moment.
VAR (Video Assistant Referee) was formally written into the Laws of the Game by the International Football Association Board (IFAB) in 2018. A VAR check may cause the game to be delayed while the VAR ascertains whether or not a possible mistake has occurred. The referee may delay the restart of the game and cause annoying for the game watching. Millions of viewers worldwide found VAR is the most annoying since 2018.

Introducing the first VAR promotion campaign that turns annoying VAR moments into the most anticipated ones. During the football game, "Checking for Chicken" from KFC pops up the limited saving coupons on their app once VAR appears. Thousands of KFC fans rush to the app to claim those coupons. Reporters say most people do not get it in time, but are satisfied with how KFC entertains their fans on the "nothing to do moment." Thousands of people have been rooting for VAR checking to collect the new coupons. There are various coupon types to follow on every match; for example, offside promo, handball discount, disallowed goals bundle, penalty offer, etc.

Please check the online film below.
https://vimeo.com/773814055
https://vimeo.com/773815072
https://vimeo.com/773814745
Credits Other credits

AGENCY : CJ Worx



Technology Solution Team : Pattanapong Chamchoy, Dhanabhumi Medhavikul, Prasit Champathong

Designer Team : Prontip Chansompong, Weerapon Wongtawa

UX Strategist : Wanviset Boonsa-ard, Ninrakarn Bootporm

Creative Content : Songpol Wuttikaisriarkom

Project Manager : Penika Angkathunyakul, Wongsakorn Techaboontam, Warinyaporn Thitirattanachai, Chantika Tancharoen





PRODUCTION HOUSE : UNBOXNOW





Assistant director : Kathareeya Chiu



Producer : Nattawan Luangmettakul

Post Producer : Supasya Duangthep

Production manager : Nipaporn Horpisut

Art director : Danupon Kumpun

Props master : Somporch Masa

Location manager : Thanapruk Khamsen

Stylist : Angsana Tulakorn

Casting director : Tuangrat Sakulpaisalsup

Make-up artist : Aunchisa Kanoksirisirachot

Hair Stylist : Nonglak Suriyapakkapong

Sync Sound : Charkit Puangmanee

Lighting & Grip team : Tang Lighting Limited Partnership

Camera team : Brandlink Co.,Ltd

Unit Team : BenzaNavaraPaplearn

Editor : Panuwat wongchang

Post house : SOGOOD HOUSE

Colorlist : Chaitawat Thrisansri

Online artist : Pakkhapon Tantivutikrai

Sound Production Company : Cinedigital sound studio

Music Composer : Wuthichai Karnchanakan

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