TV ad: UNICEF Finland: Gifts of Tomorrow

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The future doesn't just happen – it's built now. This year, UNICEF Finland's Christmas campaign creates a better future for children. Because even the smallest bit of help can change the course of life. The marketing communications concept created by brand house SEK Helsinki, part of GREY, for UNICEF, opens the viewer’s eyes to the current situation, but above all makes you think of what’s to come. Through the hopeful future of children, we are allowed to see more opportunities than threats in the horizon. What the children’s future will be like is the responsibility of us adulta.