Childline: Reach Out For Any Reason

In primary research conducted for the campaign, the insight that young people deemed their issues not serious enough and too trivial to contact Childline about cropped up time and again. The campaign was therefore designed to highlight the many reasons children and young people contact Childline's 24-hour support service currently. By 'unveiling' these conversations, other children and young people can get a sense of the breadth of reasons to contact Childline, such as friendship worries, anxiety, loss, loneliness, bullying, identity, and feeling down, to mention a few. Children and young people can reach out to Childline for any reason.