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Lois Jeans: Celebrating 60 Years of Iconic Jeans
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Lois Jeans celebrates its 60th anniversary and in honour of this, it has created a special campaign video inspired by the brand's iconic times. In doing so, Lois celebrates and claims its heritage - more than ever. The special campaign video takes you through the brand's heydays. Iconic campaigns from the '60s, '70s, '80s and '90s have been revamped with a clear reference to the past. Vintage items have been combined with new collections, resulting in a tribute that uniquely connects the past to the present. In doing so, Lois shows that it is timeless but also stays close to the core.
Set Designer Nienke van Dijk |
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