Radio ad: Friend in Need App: Friend in Need

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Embed Audio

Unfortunately, moments of vulnerability online often attract unhelpful or anonymous scrutiny. This campaign takes real-life examples of keyboard warriors from Facebook, Instagram and Reddit and personifies it to promote the Friend in Need app. A reliable, trusted resource for people in need.

Category Charities & appeals
URL http://www.friendinneed.com.au
Client Anglicare WA
Agency Wildlings
Production Soundbyte
Country Australia
Uploaded 5 December, 2022

Credits

Director
Brad Habib
CD/Copywriter
Matt Wilson
CD/Copywriter
Pat Lennox
Art Director
Neil Martin
Account Director
Caitlin Totten
Account Director
Farah Alias

Other credits

Agency: Wildlings

Creative Partners: Matt Wilson, Pat Lennox and Ben Green

Head of Art: Neil Martin

Graphic Designer: Garreth Bennett

Account Directors: Cait Totten, Farah Alias and Nicole Lennox Gray

Sound Engineer: Soundbyte – Brad Habib

Client: Anglicare WA

CEO: Mark Glasson

Manager, Media & Marketing Innovation and Strategy: Emma-Jane Morcombe

Project Manager: Nina Ulyett and Bec Stott

Media: Network Media

Phil Dada

Friend in Need App: Friend in Need - Seperation

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