 |
Tv
Bakers Delight: Bread Aisle
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Bakers Delight, a well-loved Australian brand, has faced an ever-growing challenge from consumers who are opting for the convenience of supermarket bread as a ‘good enough’ alternative.
The new ‘Keep it Real’ platform establishes a significant shift in the brand’s positioning and tone-of-voice, asking Australians to challenge their current perceptions of fresh bread.
Client– Bakers Delight Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
