Sino-Ocean Taikoo Li Chengdu: The Temple

WPP creative company Superunion has partnered with Sino-Ocean Taikoo Li Chengdu, an iconic hospitality and retail destination in Chengdu, China, to launch its first virtual experience, The Temple. Created in collaboration with a team of international artists and launched on WeChat, the immersive platform celebrates the brand’s cultural heritage and contemporary spirit, and its unrivalled reputation as a patron and collector of the arts. The concept of The Temple is inspired by the ancient Daci Temple that lies at the heart of Sino-Ocean Taikoo Li Chengdu, a unique urban destination in Chengdu that combines hospitality, shopping, dining, and entertainment experiences, all set amongst restored lanes, mansions, and courtyards dating back to the Tang and Qing Dynasties. The Temple was created as a virtual gallery and exhibition space to showcase curated products, experiences, and works from contemporary artists. By combining cutting-edge technology, motion design, and artistic expression, The Temple acts as a platform for experiential creativity, designed to engage global audiences and to position Sino-Ocean Taikoo Li Chengdu at the forefront of brand experience innovation. The inspiration behind The Temple was to create a sanctuary outside the limits of time and space, designed as a spiritual home of digital arts and self-expression. A place for infinite imagination and creativity, it is constructed across three distinct spaces – The House of Light, The Blossom Garden, and The Infinity Tower. With its surreal digital art pieces, The Temple invites the viewer on a journey of discovery, creating a sense of wonder through colour, texture, and form. Each of the rooms hosts an interaction inspired by rituals within the Daci Temple, from visualisations of releasing a koi carp and interactive singing bowls, to water meditation. Superunion partnered with artists Sébastien Labrunie, Lu Yi, Gianluca Crudele, and Zhang Tiantian to create the inaugural exhibition for The Temple, called Inclusion and Embrace, which celebrates the diversity and inclusive nature of Chengdu and its people. A collection of immersive installations and digital artworks, on display for the first time, transported the viewer into the artists’ reflections on inclusion from three perspectives: the city, its people, and an individual.