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Hormel Black Label Bacon: The Fight Before Christmas
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This holiday season, Hormel Black Label Bacon is launching a holiday effort as part of their MAKE IT™ campaign showing the power of their bacon to bring families together around a common love. This effort positions the product as an irresistible peacemaker (or piecemaker) during moments of inevitable family holiday tensions. The holiday work is led by a TV spot that tells the story of a family holiday brunch gone wrong until the appearance of Hormel Black Label Bacon delivers a uniting moment of peace and warmth. Directed by the comedic duo Varsity, the spot leans on a warm, deep-voiced narration of “The Fight Before Christmas” to tell the story.
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