HERO Lending: Dirty Word (radio)

Hero Lending Launches in BC with a new look, website, and integrated campaign created by Junction59. Not everyone gets approved for a home equity mortgage. After being turned down a few times, the sting of rejection can make ‘mortgage’ start to feel like a dirty word.

Luckily, Hero Lending is here to save the day. From designing the logo to developing the brand story, devising a distinct look and feel separating them from the competition, and creating a shiny new site https://ineedahero.ca/, Junction59 has been there every step of the way. Next, we created an eye-catching campaign letting potential customers know Hero isn’t afraid to talk mortgages. Through OOH, radio, digital and social, the word got out that frustrated applicants could now find a mortgage customized to their individual needs. $#@! yeah.