Toronto Public Library: TPL Opens Doors

TPL Opens Doors is an awareness campaign that invites Torontonians back to their branches, and (re)introduces them to all the opportunities, services, supports and experiences that help them read, learn, create and connect.

To highlight these opportunities, LP/AD developed the creative around the copy: “TPL opens doors,” referring to a literal opening of library spaces, but also as a nod to the benefits of TPL’s new and current digital and physical offerings.

The campaign is running in OOH, newspapers, at public transport locations, within TPL branches and online.