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Samsung Galaxy: Sharing Brings Us Closer
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Samsung Global and BBH USA have launched an elegant new Christmas film with a simple message — no matter where you are this holiday season, sharing can bring people together in monumental ways. The 60-second film, 'Sharing Brings Us Closer', tells the story of two young friends stuck at their parents’ stuffy holiday parties who find a powerful way to unite, thanks to their Samsung devices. The magical film reminds us that sharing is a universal language that transcends barriers. The cinematic film is based on the insight that in today’s world, sharing has lost its meaning, becoming superficial rather than a real means of connecting, leaving younger generations bereft of true connection. Highlighting the connective power of Samsung Galaxy’s Quick Share feature, the film shows the young party-goers using their Samsung Galaxy devices to send photos, videos and files to one another from across the street. This simple act of sharing causes something magical to happen... with every Quick Share, each building moves out of its very foundations, pulling the two edifices closer together until the young people and families become one.
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