Nio: Hear Nature 1

On October 30, 2022, Nio launched ETC7.1.4 equipped with PanoCinema and Dolby Atmos system. In order to promote these unique selling points, we jointed with Discovery to record the sounds of nature in Nanwan Monkey Island, Dongzhaigang Natural Reserve and Bawangling Natural Reserve in Hainan, China.

We extracted all the tracks of these sounds and designed three posters composed entirely of sonic waves. The contents of these pictures are visual symbols of the local landscape and endemic species. Consumers can scan the QR code on the posters to listen to the sounds of nature played by Dolby Atmos.