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Tulipán / UNFPA (United Nations Population Fund): The Incomplete Story of Pleasure
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Does anyone know when humanity completed its knowledge of the functioning and anatomy of the clitoris? The answer might be surprising: 1998. Imagine how many things were a priority for mankind throughout history before anyone focused on the study of the only organ destined for pleasure: clitoris. It might sound crazy, but it’s a fact. And this curious truth was the starting point of the last creative campaign 'The incomplete story of pleasure', from BBDO Argentina for the United Nations sexual and reproductive health agency UNFPA (United Nations Population Fund) & the condom brand Tulipán. Worldwide, there's very little knowledge about female pleasure, both among men and women as well. Although there are many ways for a woman to experience pleasure and sexuality, none of them have been explored too much by a culture built on patriarchal foundations that has always subordinated female pleasure to male pleasure. The spot was produced as an animated and musical journey with a song that highlights the irony of a reality: how little is known about female pleasure and how many priorities in human history preceded the exploration of the anatomy of the only human organ that serves pleasure.
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