TV ad: Toyota: Beyond Zero - Leo-Pekka Tähti

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Athletes with disabilities still struggle to get even a fraction of the societal support and attention that their non-disabled counterparts get, and that’s something Toyota and we at The&Partnership Helsinki want to start correcting with our newest Beyond Zero campaign, featuring multiple Paralympic gold- medal winner Leo-Pekka Tähti. Toyota Finland launched a campaign featuring a touching letter from a 13-year old disabled high school boy. In this letter the boy asks for a grant for his family to be able to afford the high transportation costs related to his sport. This boy, Leo-Pekka Tähti, would after receiving this grant then go on to become a multiple time Paralympic gold medal winner, and a long-time brand ambassador for Toyota Finland.

In the campaign Toyota urges young athletes with disabilities to apply for a similar grant funded by Toyota Finland and the Finnish Paralympic Committee. Apply for the grant at toyota.fi/matkallapidemmälle