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Safe.Pharmacy: Bad Meds


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Safe.Pharmacy, a website dedicated to protecting individuals with safe medication tools and resources, is announcing today its first PSA aimed at combating counterfeit medications. The PSA, 'Bad Meds' – the fakest movie ever created – will run across TV, social media, radio, print and out-of-home, and features award-winning actor Danny Trejo, who is on a mission to raise consumer awareness about the dangers of counterfeit medicine. Forensic lab testing reveals that four out of every ten counterfeit pills contain a potentially lethal dose of harmful ingredients. In fact, according to The World Health Organization, more than one million deaths occur annually from counterfeit or substandard medicine and drugs. With the COVID-19 pandemic driving more than half of American consumers to purchase medicine online and 95% of the world’s 35,000 online pharmacies operating illegally, the risk of receiving “Bad Meds” is greater than ever before.
Credits Other credits

Managing Director Deborah Sullivan

Production Designer Danielle Shimshoni

Founder Vico Sharabani

Production Supervisor Elad Offer

Head of Production Danielle Shimshoni

Post Production / VFX The-Artery

Shoot Supervisor Elad Offer

Flame Artist Aarif Attarwala

Flame Artist Philip Akka

Flame Artist Jesper Nybroe

2D Artist Nate Soto

VFX Supervisor Danielle Shimshoni

Editorial The-Artery

Editor Michael Elliot

Edit Assistant Tony Scharko

Producer Michael McCarthy

Music / Sound Sound Lounge

Sound Designer Tom Jucarone

Producer Camila Dayson Aravena

Executive Producer Dana Villareal

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