Woman Leader: Unstoppaball

There is a ball that will not stop rolling now that the final match in Qatar is over: the ball for equality, integration and women's rights. A ball that is unstoppable, we present: Unstoppaball. Peanuts&Monkeys, the "evolutionary" agency based in Madrid, and Woman Leader, an international organization aimed at promoting female empowerment, get this ball rolling with the aim of ensuring that the rights that women have enjoyed for the first time in this World Cup in Qatar do not disappear this past Sunday when the ball stopped rolling, as explained on the website created for this campaign: www.unstoppaball.org For this reason, as a symbol of the campaign, they have created a soccer ball covered in women's hair (in a nod to the protests seen in Iran), the same hair that many of them remains cannot even show in public in many countries. of your environment. In the words of Mario Sánchez del Real, Creative Director General of the agency, “this ball is a symbol so that no one forgets this situation and our duty to eradicate it once and for all. A ball that nobody would have wanted to play with in this World Cup and with which it really could never have been played. A ball that we hope will continue rolling after the World Cup to generate conversation and raise awareness around the women rights”. In this campaign they have also had the collaboration of INDIE, a creative communication PR agency.