Print ad: Shelter: This Is No Place To Call Home, 1

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Top 6: January 11th 2023

Shelter and AMV BBDO are launching a hard-hitting new campaign to highlight the terrible injustice of people left without a safe and warm place to call home this Christmas, as freezing temperatures grip the country. The arresting, heart-wrenching campaign, called “This is no place to call home” and created by AMV BBDO, juxtaposes the traditional cosiness of the festive season with the bleak reality for those without a safe place to call home. The campaign is running on billboards across the UK as well as online from 19th December with a call to action to donate to Shelter. The starkly shot images show the plight of people who have to sleep outside in freezing temperatures and in unsafe temporary accommodation. It features a tent festooned with Christmas lights pitched under a gloomy bridge at night time; an isolated, fairy light-strewn bus shelter housing someone’s blanket, the only thing to keep them warm in the winter chill; along with a festively-decorated park bench and a fairy-lit back seat of a car, both of which double as rough sleepers’ grim beds for the night, with the line: “This is no place to spend Christmas”.