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As any good college football fan knows, the obsession is real. Especially heading into CFB playoffs. And since this modern fandom is non-stop, we needed to reassure fans that AT&T 5G can handle all of it and keep them connected to their teams all season long. Our national campaign, 'Too Much College Football is Never Too Much' is the perfect expression of this extreme fandom. In the latest film “The Launch,” an astronaut resorts to some creative antics to delay the launch of his space shuttle in order to see the final play of his beloved Notre Dame Fighting Irish, demonstrating that with AT&T 5G, too much is never too much.
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Client
Advertising Valerie Vargas
Advertising Marc Burns
Advertising Lianne Sinclair
Advertising Dave Brown
Manager Kristen Levy
Vice President Mark Wright
Assistant Manager Scott Klatskin
Media Director Megan Amic
Manager Esther Rim
Manager Abel Avila
Agency - BBDO LA
President Rachel Nairn
Managing Director Julien Lemoine
Managing Director Laura Perrizo
Account Director Jennifer Roover
Account Handling Lyndsey Volk
Chief Strategy Officer Tim Millar
Head of Strategy Kaleen Ogden
Project Manager Claire Fontana
Agency - BBDO NY
Business Affairs Manager Michele Tonogan
Agency - Critical Mass
Designer Jackson Reed
Designer Dean Alari
Design Director Miguel Molina
Designer Ian Wells
Production Designer Joelle Tso
Designer Daniela Gonzalez
Production Designer Mark Finn
Artist Aaron Gregory
Production Director Mary Hrytsenko
Executive Producer Hannah Thompson
Producer Sylvia Brach
Producer Marinna Breda
Chief Client Officer Laurel Lapidus
Account Director Austin Tatum
Account Director Frankie Martin
Account Handling Austin Kaplan
Project Manager Kareem Taylor
Strategist Jen Goldberg
Strategist Danielle Zimmerman
Media Hearts & Science
Managing Director MaryAnne Geiger
Executive Creative Director Nick Youngman
Executive Creative Director Brian Diamond
Creative Director Melissa McDevitt Gladden
Creative Director Stacy Grossi
Creative Director Kelly Young
Strategy Director Hannah Wagner
Associate Director Chris Cotter
Account Supervisor Paige King
Account Supervisor Caroline Taylor
Associate Director Maggy Powers
Associate Jack Tierney
Production
Managing Director Eric Stern
Head of Production Kerry Hainey
Head of Production Ena Abadjian
Line Producer Laura Miller
Production Stills Photography
Photographer Erik Umphery
Photographer James Taylor
Photographer Cornell Agee Jr
Lighting Byron Nickleberry
Retouching Gretchen Hilmers
Production
Camp Productions
Producer Patrick Mapel
1st AD Ramone Hulet
Production Designer Nick Brown
Post Production / VFX Framestore
Executive Producer Dan Roberts
Producer Susan Harris
Flame Lead Toby Brockhurst
Flame Artist Chris Sonia
Flame Artist Steven Miller
Nuke Artist Mark Casey
Nuke Artist Justin Myrick
VFX Lead Chloe Edwards
Post Production / VFX Company 3
Producer Dan Butler
Colourist Beau Leon
Colour Assistant Evan Reinhard
Post Production / VFX LVLY
Graphics LVLY
Executive Producer Bryce Edwards
Editorial Arcade
Executive Producer Crissy DeSimone
Producer Alexa Atkin Berman
Producer Tom Barnett
Editor Will Hasell
Editor Matt Laroche
Editor Laura Sanford
Edit Assistant Mitch Mitchell
Edit Assistant Andy Trecki
Edit Assistant Orion Fernando
Music / Sound Lime
Executive Producer Susie Boyajan
Sound Engineer Zac Fisher
Sound Engineer Jeff Malen
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