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CONMEBOL: Forever In Our Hearts
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South American football confederation CONMEBOL and agency Mercado McCann pay homage to Pele with this inspiring new spot. Following the death of the legendary football player, CONMEBOL has also launched a special shirt, in which the three stars Pele conquered are replaced on the shield by three hearts, alluding to the town where he was born and from where he came to conquer the whole world.
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