TV ad: comparethemarket.com: Don't Wombat It, Meerkat It

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Comparethemarket.com, the price comparison website, has unveiled its new campaign, "Don't Wombat It, Meerkat It." The campaign features a TV ad introducing a new character to the iconic line-up: Carl, Aleksander the meerkat's hapless Australian nephew. Despite his good intentions, Carl's actions and decisions often have amusingly unforeseen consequences. The ad, created by VCCP, is supported by a multi-channel campaign and will be available to view on TV screens and the Meerkat YouTube channel from 26 December. The campaign aims to recognise that we all have moments where we don't quite get it right, despite our best efforts. Comparethemarket.com is encouraging consumers to be more like the sensible meerkats and equip themselves with the tools they need to make better informed financial decisions.