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Web Film
McDonald's India: EatQual
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The journey of EatQual started three years back with a simple packaging innovation. Today, EatQual it is a platform that ensures an inclusive burger-eating experience for all. Last year, we started a conversation of how the world isn’t made equal. This year, we are highlighting the fact that all of us are the same but in different ways. The film is an empowering story of a young girl living with limited upper arm mobility. Nothing stops her from enjoying life. She does the same things we do, but differently.
SENIOR VICE PRESIDENT & BUSINESS PARTNER - Delon Mascarenhas Related |
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