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Rexona: Paper doll
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Rexona Women launches a new antiperspirant line for the special care of the armpit skin: Rexona skin care. It is range composed by 3 products for different types and different skin problems. The multimedia campaign is called “Paper Doll” and it was developed by VOP. It is made up by 4 commercials directed by Peter Thwaites. This campaign was already aired in Europe, Australia and New Zeland and now in Latin America.
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