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Woodland Trust, the UK’s largest woodland conservation charity, has launched a campaign to fight the climate crisis. Created by Creature London, the campaign coincides with the … read morecharitable organisation's re-brand and repositioning, also done in partnership with the advertising agency. Woodland Trust appointed Creature after a competitive pitch at the end of 2021. Initially, the brief was to help the organisation develop a new brand positioning that allowed them to shift perception from a conservation organisation for the traditional and conservative to one that represents the wide variety of voices that want to combat the nature and climate crisis. The trust also wanted to grow its supporter base, reaching 3% more of the UK population and attract a more diverse audience. That new positioning, ‘Fighting for the health of people and planet with every tree’, firmly places Woodland Trust as a mass brand, speaking to a mass audience about a mass cause. It lives across every element of the trust's activity: habitat protection, ancient woodland restoration, reforestation, public access, and is a rallying cry for people to join them in the fight for a healthier planet. Creature then worked to develop a new Visual Identity for the organisation that reflected this new positioning. A distinct departure from their previous branding, the new VI embraces boldness, optimism and the energy required to combat the climate crisis while being inclusive and approachable.
read less...BRAND
Company name: Woodland Trust
Director of Brand & Communications: Ruth Hyde
Head of Marketing & Communications: Ash Kirkpatrick
Lead Marketing and Communications Manager: Katherine Boxall
Brand Manager: Ian Edwards
Creative Services Manager: Stuart Davis
AGENCY
Chief Executive Officer: Dan Cullen-Shute
Chief Client Officer: Hanisha Kotecha
Head of Design: Tim Green
Senior Designer: Flo Levene
Chief Strategy Officer: Andrew Gibson
Strategy Director: Josh Dickins
Strategist: Alexa Mackie
Head of Integrated Production: Kristie Girvan
Account Director: Sam Dempsey
Senior Account Manager: Alice Mercer
PRODUCTION
Production Designer: Ben Austin
Gaffer: Jono Yates
Camera Assistant: Jago Gourlay
Designer: Will Samuel
3D: Will Samuel, Matt Westrup, Ste Dalton
Compositors: Nick Losse, James Littlemore
Edit/Grade/Online: James Littlemore
Sound Studio: Wave Studios
Sound Engineer: Ben Gulvin
Audio Producer: Katie Buxton
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