LiveLighter: More Walkies

Cancer Council WA’s LiveLighter® program has launched a new campaign encouraging adults to be more physically active for their mental wellbeing following research which found the number of people citing mental health and wellbeing as their motivation for being physically active has doubled in the last five years (from 13 per cent in 2016-2017 to 26 per cent in 2021-22). Cancer Council WA Obesity Prevention Manager, Ainslie Sartori, said the aim of the ‘Move More’ campaign was to inform WA adults of the lesser-known benefits of being physically active and to promote brand new resources that make exercise fun and accessible. The ‘Move More’ campaign will run State-wide across social media platforms, online and out-of-home channels from January 15 until February 11.