NewYork-Presbyterian Hospital: Stay Amazing

NewYork-Presbyterian and Havas New York have released a new patient story as a part of their 'Stay Amazing' campaign that launched last fall, telling the raw stories of real patients from around New York. This new, one-minute spot running starting Jan, 23rd highlights Neuro patient Ramit Malhorta’s triumphant story, where he suffered a stroke at the young age of 28 despite living a full, active, healthy, carefree life like any other 28-year-old. The 'Stay Amazing' campaign is versatile and big enough to allow Havas New York and NewYork-Presbyterian to go from a docu-style, journalistic approach to one that’s more considered and observational. For Ramit’s unique story, we are showing the expertise and compassionate care that NewYork-Presbyterian provides through a Bollywood-esque lens and with colour, texture, and cultural richness of an Indian wedding.