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Web Film
Adidas / Arsenal FC: The No More Red
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The No More Red campaign set up by Arsenal and Adidas is a scheme to help get the youth move away from knife crime and gang culture by introducing them into more positive environments that can help them navigate through tough times with the use of sports, such as boxing. Stephen Addison setup Box Up Crime to do exactly that, embracing people from all backgrounds in hopes to help connect and unite people. The film follows Aron and his ambition to own his own boxing gym to give back to the community in the same way it helped him. Luke’s direction helps craft an emotive and captivating story of hope and optimism, with real life people at the beating heart of everything.
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