iPhone 14: Field Day

Apple highlights its action mode on iPhone 14 and message undo send feature on iOS 16 for the latest campaign ‘Relax, it’s iPhone’. The campaign kicks off with two comedic spots, ‘Field Day’ and ‘RIP Leon’, both of which brilliantly use musical choice and timing to drive home the punchline. ‘Field Day’ sees a woman put action mode to good use to steady a video as she runs to film her son in a race. Action mode allows users to capture smooth hand held videos even in the shakiest moments. ‘RIP Leon’ follows a lizard who lies upside down on countertops and appears to be dead. Concerned he has killed his friend's beloved pet Leon, the man texts the owner, ‘Leon is dead’. Fortunately, when the lizard springs back to life, he is able to make full use of the unsend the message feature available on iOS16 to remove the message before Leon’s owner reads it.