ANT FOREST: THIS IS VERY GREEN

Ant Forest, the green initiative by Alipay, invited animals in the forest "starring" in a series of 8 light-weighted fun films, in which the forest habitants spoke up their own ways of a low-carbon life. Let's get inspired.
TAKE THE SUBWAY, starring the Bird
USE LESS DISPOSABLE PLATES & BOWLS, starring the Bird family
SHOP WITH YOUR OWN ECO-FRIENDLY BAG, starring the Kangaroo family
USE LESS DISPOSABLE STRAWS, starring the Elephant
USE LESS DISPOSABLE CHOPSTICKS, starring the Crab
ELECTRONIC PAYMENT WITHOUT PAPER RECEIPT, starring the Monkey
USE ENERGY SAVING MODE, starring the Lion
BUY PAPERLESS ONLINE TICKET, starring the Penguins

The idea was also presented in a low-carbon way, without traveling, shooting or carbon footprint, with overall budget under US$50,000. In 2 weeks, over 1.23 billion people have been reached, with over 600,000 engagements across the internet.