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Jordans Cereals: Tasty By Nature


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To kick start the new year, UK cereal maker Jordans Cereals, is returning to Linear TV for the first time since 2013. The nationwide TV and video campaign is planned and bought by the7stars and runs across Channel 4, Sky and ITV Digital throughout January and February.

Created in-house and produced by Lobster Creative, ‘Tasty By Nature’ is set amongst rolling fields of oats alive with the sounds of nature. The brand relaunch follows a product-wide packaging redesign by Bloom, to build a rich and cohesive identity across Jordan’s portfolio of products to land the cereal brand’s Tasty By Nature brand positioning.

BVOD, YouTube and Paid Social channels also feature in the campaign outreach, showcasing Jordans’ Country Crisp cereal, as the entry point to distinctive nature-loving deliciousness.
Other credits

Client: Jordans

Nina Howse, Senior Digital and Comms Manager – Jordans

David Towse, Head of Brand – Jordans

Olivia Neville, Marketing Controller - Jordans

Vicky Cojeen, Marketing Director - Jordans



Media Agency: the7stars

Chris Herbert-Lo, Strategy Partner – the7stars

Amanda Yaffe-Parker, Business Director – the7stars

Holly Eden, Account Director - the7stars

Sean Hearson, Account Planning Manager – the7stars



Design agency: Bloom

Ed Hayes, CSO - Bloom

David Edwards, Head of Growth - Bloom



Production Company: Lobster Creative

Alice Duke, Creative Producer – Lobster Creative

Sarah Baulcomb, Head of Production – Lobster Creative

Simon McDowell, Executive Creative Producer – Lobster Creative

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