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DieHard Batter: The Climber: A DieHard Story
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Advance Auto Parts, in partnership with its creative agency, Dallas-based TMA, is debuting new advertising for DieHard battery that tells a real-life story about a hero who epitomizes what it means to be a diehard (DieHard is part of Advance's portfolio of owned brands). A companion piece to last year's "Diehards Choose DieHard" campaign, the commercial stars Kirstie Ennis, a former Marine sergeant, world-renowned climber and action-sports diehard who has overcome all odds to scale six of the world's tallest mountains.
Client: Advance Auto Parts Related |
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