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Web Film
Bred For Health: Cripps_BredforHealth_DadBod
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CRIPPS. BRED FOR HEALTH.To help overcome a rising statistic in obesity, Tasmanian bread-maker Cripps has created a new bread recipe that targets Tasmanians looking for a healthier option.Introducing Cripps' Bred For Health range of Wraps, Low Carb Rolls and Low Carb White Sandwich Master Loaf.
Tasmanian creative agency ideasbanq produced the spots, which utilizes the long-standing Cripps' Ambassador character to get the word out. The series includes four typical scenarios where health-conscious Tasmanians are attempting to stay in shape (or ignoring it). Enter the Ambassador, triumphantly challenging these unsuspecting locals to try an alternative way to stay healthy. After his internal theme music stops, he awkwardly skulks from the scene, to accost another person for whom he can bring great joy. The campaign includes 60sec social/digital, 30 + 15sec TVCs and 30sec radio spots.
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