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RE/MAX: The Right Agent Can Lead the Way, 15s
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RE/MAX, the #1 name in real estate, today announced the launch of new broadcast spots and digital assets for the 2023 advertising campaign, ‘The Right Agent Can Lead the Way.’ As experienced, full-time professionals, RE/MAX agents are proficient in any housing market. The 2023 tagline continues the theme of previous years, highlighting the value a skilled RE/MAX agent brings to a real estate transaction. Following consumer research conducted to guide the campaign strategy and creative, featuring the insights of approximately 400 consumers who have bought or sold in the past 18 months or plan to buy in the next 24 months, three themes emerged that ultimately influenced the direction of three new broadcast spots. The spots showcase how the role of home continues to evolve and how the right agent both understands the deep emotion associated with home, as well as having the knowledge and expertise to counsel clients through the homebuying or selling journey. One spot is about a granddaughter’s journey to purchase her grandparents’ former home, while another highlights a family with a young child moving from a city apartment to a sprawling house with new views of the stars. The third spotlights different scenarios with prospective buyers and sellers asking questions that pertain to real estate and RE/MAX agents responding with the answers. The spots showcase the significance of home and the right real estate agent’s ability to empathise and form connections with their clients, all while providing expert guidance to help consumers navigate the changing market. In fact, a recent survey released by RE/MAX found that buyers remained intent on purchasing a home despite shifting market conditions and that guidance from real estate professionals on the homebuying process has become even more critical.
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