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Experiential
Audi: Scrap Girl Cars
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Why are girls playing with pink fantasy toy cars they’ll never actually drive?
Audi wanted to challenge the ‘girl’ car stereotype, so they parked a custom pink $270,000 Audi RS e-tron GT at a busy mall and invited Kiwis to scribble their support for scrapping girl cars all over it. Over 11,000 people visited the activation, transforming the car from a stereotype to a statement.
Social Strategy Director: Hamish Russell Related |
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