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We plan school drop-offs, we plan to be at work on time, we plan to meet friends. But none of us plans a crash. This campaign targets everyday road users and asks them to think
… read morebefore they embark on each journey.
Rather than one TVC, there are ten. 5x30” spots for two different households – a family and a group of house sharers. Each ad shows an everyday household scene interrupted by an emotional 'premonition' from a grieving loved one, before snapping back to reality.
The content of each ‘premonition’ is based on real life behavioural data, collected from real crashes.
read less...Road Safety Commission
Client: Rebecca Hamilton, Director Policy & Programs
Client: Joanna Hynes, Strategic Communications Officer
Client: Alisia Mumby, Campaigns Officer
Client: Kirsten Brent, Digital Communications Coordinator
The Brand Agency, Perth
Executive Creative Director: Dean Hunt
Senior Art Director: Niall Stephen
Senior Copywriter: Dan Debuf
Creative: Lachy Banton
Head of Brand Strategy: Hannah Muirhead
Account Management: Evan Murie, Brendon Lewis, David Svarc
Production/Design: Dan Agostino, Katrina Clayton, Angelica Garland, Marcie Greenall, George Cooke, Julian Farnan
Production Company: Clockwork Films & King Street
Executive Producer: Katie Trew
Senior Producer: Alan Robinson
Producer: Rylee Bannan
Production Coordinator: Rebecca McCarthy
Director: Armand de Saint-Salvy
Talent: Warren Lyons, Cassie Young, Delilah Pettily, Michael Rainone, Alex Arco and Taika Morrison
Continuity: Melissa Hayward
1st AD: John Fairhead
DoP: Patrick O'Sullivan
First AC: Paolo Feliciano
2nd AC: Amelia Rose
B Cam: Elliott Nieves
B Cam First AC: Meredith Lindsay
VTR: David Attwell
VTR assist: Mason Truong
Gaffer: Dan Spriggs
Best Boy: Arif Defty Rashid
Elix Assist: Chris Martin
Elix Assist: Erin Guy
Key Grip: Greg McKie
Grip Assist: Clint Lawrence
Grip Assist: Tim Green
Sound Recordist: Gavin Repton
Boom Op: Ben Cowman
Art Director: Murray Edwards
Props Buyer: Kaylee Higgott and Sally Phipps
Art Assist: Darrell Beck
Wardrobe: Maria Papandrea
Wardrobe Assist: Hannah Letizia
Hair and make-up: Kate Farmer
Location Manager: Claire Burton and Rachel Hawkins
Unit Manger: Jakob Grasa
Production Assistant: Leslie Hornong
Audio Post: Cue Sound
Sound Engineer: Mike Fragomeni
