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BMW: Forwardism Comes Home
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Serviceplan Middle East has created this ‘Forwardism comes home’ campaign for the new BMW 7 Series. In this beautifully crafted film, we see unique metal birds connecting the aluminum sustainably sourced in the region, all the way to the development of the new BMW 7, following them on a journey through some of the most iconic landscapes in the Middle East. In 2022, automotive giant BMW Group has forged a global partnership with Emirates Global Aluminium, the UAE’s largest industrial company outside the oil and gas sector, to be the first customer for its new CelestiAL aluminum. The first of its kind, this aluminum is locally produced using solar power generated at the Mohammed Bin Rashid Al Maktoum Solar Park. The ‘Forwardism’ film premiered during December 2022 at private screenings across the Middle East, attended by BMW’s VIP clientele and key stakeholders. Serviceplan Middle East worked closely with BMW during a 6-month period to bring the creative idea for the ‘Forwardism’ campaign to life.
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