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Reese's: Could We Put Peanut Butter In That?This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Mother and Reese’s are finally opening up about the brand's impulse to put peanut butter in stuff. Whether it’s a chocolate cup, a candy shell or an exquisite high heeled shoe, when the people at Reese’s see something, they tend to think “Could We Put Peanut Butter In That?”. This may seem like a weird query to some, but Reese’s knows the truth: it often lands you in a very delicious place. In this new campaign, Reese’s invites the general public to explore this impulse for themselves - to behold something as simple as a shoe made of chocolate and recognise how lovely it would be to put peanut butter in it. Accompanied by an evocative voiceover, provided by comedian Henry Paker: “Look at that. An exquisite high-heeled shoe. I know what you’re thinking... You want to put peanut butter in it, don’t you? It’s ok. That’s what we’re into too. In fact, that’s our whole thing.”
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