Reese's: Could We Put Peanut Butter In That?

Mother and Reese’s are finally opening up about the brand's impulse to put peanut butter in stuff. Whether it’s a chocolate cup, a candy shell or an exquisite high heeled shoe, when the people at Reese’s see something, they tend to think “Could We Put Peanut Butter In That?”. This may seem like a weird query to some, but Reese’s knows the truth: it often lands you in a very delicious place. In this new campaign, Reese’s invites the general public to explore this impulse for themselves - to behold something as simple as a shoe made of chocolate and recognise how lovely it would be to put peanut butter in it. Accompanied by an evocative voiceover, provided by comedian Henry Paker: “Look at that. An exquisite high-heeled shoe. I know what you’re thinking... You want to put peanut butter in it, don’t you? It’s ok. That’s what we’re into too. In fact, that’s our whole thing.”