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Capitol One Bank: Push Pins
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This spot, via BBDO Atlanta, promoting the abundance of Capitol One Bank locations, depicts New York City being rained on by a shower of giant pushpins. The spot centers on two men in a Manhattan restaurant who use mapping software to locate the nearest Capital One Bank branch. Mimicking the electronic pushpins that appear on the map on the men’s laptop, real pushpins the size of houses fall out of the sky and land in the street outside bank branches citywide. The last pin lands in the asphalt just outside the restaurant, marking the location of the Capital One Bank branch across the street.
Production: Tool of North America; Tom Routson, Director; Caroline Pham, producer; Lesley Robson-Foster, VFX supervisor. |
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