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Coca-Cola: Lunar New Year 2023 - Year of the Rabbit
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Unlisted, and animation director Yves Geleyn, have reunited with Coca-Cola Greater China, Ogilvy Shanghai and Hornet to bring to life the “Real Magic” of Coca-Cola’s Year of the Rabbit Lunar New Year campaign.
According to the Lunar New Year Zodiac, the Rabbit is the luckiest of the twelve animals. Lunar New Year is the biggest and most important festival in Chinese culture, bringing families together to celebrate and connect. Yves’ poignant storytelling and command of narrative detail magnify the emotional intimacy of our rabbit family’s journey to overcome their differences as they share joyful moments over a Coke. The story culminates in a moment of reunification and belonging, with Coca-Cola reminding us of this season’s powerful campaign message: Lunar New Year may change, but celebrating together is magic.
Client: The Coca-Cola Company Related |
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