TV ad: Oreo / Xbox: Unlock Playfulness

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In 2023, OREO is partnering with Xbox to create an unmissable activation that will unlock playfulness in real life. Saatchi & Saatchi is leading the creative work that will be … read more

Category Confectionery & snacks
URL https://stay-playful.oreo.eu/country-not-participating/?utm_source=stay-playful.oreo.eu&utm_medium=int&utm_campaign=oreo+eu+imc+xbox+2023&utm_content=AU
Client Oreo / Microsoft
Agency Saatchi & Saatchi Dusseldorf
Production Iconoclast
Country Germany
Uploaded 23 January, 2023

Credits

Director
Dominic O’Riordan
Chief Creative Officer
Dennis May
Executive Creative Director
Christian Anhut
Executive Creative Director
Jan Propach
Producer
Robert Sieg
Art Director
Ian Guimarães
Art Director
Eduardo Macedo
Art Director
Marcelo Seguti
Art Director
Cara Shikura
Copywriter
Gabriel Lepesteur
Copywriter
Daniela Jeschkeit

Other credits

Brand Oreo

Marketing Director Guillaume Brochen

Marketing Director Chiara Missio

Manager Jonathan Ryan

Brand Manager Agata Maciag

Brand Microsoft

Social Director Marcos Waltenberg

Partner Gordon Donald

Chief Operating Officer Bolu Akindoyin

Manager Scott Zeall

Manager Taya Harris

Agency

Business Team Stephanie Rupp

Partner Miguel Paz Chagoya

Account Manager Elvira Fernández Rueda

Strategy Partner James Whatley

Strategy Partner James Larman

Strategy Partner Sarah Sandford

Concept Artist Gabriel Lepesteur

Concept Artist Ian Guimarães

Agency / Creative PoP Studios

Account Director Petra Aniot-Helt

Account Director Beatrix Imrei

Account Manager Agnes Hir

Post Production / VFX Creep

Oreo / Xbox: Unlock Playfulness

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