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Top 6: February 8th 2023
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Correct the Internet: Correct The InternetTop 6: February 8th 2023
Who has scored the most goals in international football? The internet will generally tell you it’s Cristiano Ronaldo, when it’s actually women’s footballer, Christine Sinclair. The inconsistency of searchable facts that disadvantages sportswomen is behind a global campaign developed by DDB Aotearoa. Correct The Internet is the collective work of an international group of like-minded people that seeks to highlight and correct inaccuracies in internet search results and make sportswomen more visible as a result. One of its founding partners is Rebecca Sowden, former New Zealand Football Fern and owner of international women’s sports marketing and sponsorship consultancy, Team Heroine, which is a member of the United Nations’ Football for the Goals*. The campaign has also garnered the support of many well-known athletes and high-profile sporting organisations including English rugby’s Red Roses’ player, Shaunagh Brown, and Football Fern Meikayla Moore, and is supported by Women in Sport Aotearoa, Ngā Wāhine Hākinakina o Aotearoa (WISPA), Women Sport Australia and New Zealand Football.
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