 |
Embed Video
Last summer, three days after Canada’s biggest interest rate hike in 40 years, Pizza Pizza launched its Fixed-Rate Pizzaoffer, which allowed Canadians to “lock in” on a $16.99 XL 4- … read moretopping pizza, guaranteeing its price would not rise for at least a year. With over half a million Fixed-Rate Pizzas sold to date, Pizza Pizza is now extending its price guarantee until the end of 2023 – and promoting the extension with a new campaign from agency partner Zulu Alpha Kilo. The “Fixed-Rate” name itself borrows language from the mortgage industry, so the new campaign – which includes TV, OLV and social – is doubling down on common banking and insurance infomercial tropes. Scenarios include an elderly couple who didn’t need a medical exam to get approved, a young couple enjoying their new dream pizza in their new dream home, and another character who explains how the website walked him through every step – there were no steps! The campaign extension was sparked by the continued success of the Fixed-Rate Pizza offer, which has remained in the chain’s most popular offers for over six months.
read less...Account Team: Alyssa Guttman, Alex Berube
Strategy Directors: Heather Segal, Cameron Fleming
Clients: Adrian Fuoco, Amber Winters, Adam Williamson, Ivy Yu, Raymond Luk
Media Agency: Media Experts and Abacus
Media Experts Team: Kareem Boulos, Faebri Michetti, Tamara Kassouf, Lily Lazzara, Blake Goldring
Abacus Team: Rebecca Barak, Julia Cymbalisty, Jason Quintal
Production
Line Producer: Julian Weiman
Production Manager: Tony Phibbs
Coordinator: Kailey Shanque
Post-Production Company: Zulubot
Post-Production Producer: Sarah Dayus, Siddhi Patel
Editor: Micah Rix-Hayes
Editor Assistant: Adrian Gluvakovich
Colourist: Gary Chuntz
Online Artists: Mike Sevigny, Felipe Chaparro
Music House: Doane Music
Music Composer: Creighton Doane
Recording Studio: Zulubot
Voice Talent Director/Audio Engineer: Dino Cuzzolino
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
