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Pizza Pizza: Fixed-Rate Pizza
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Last summer, three days after Canada’s biggest interest rate hike in 40 years, Pizza Pizza launched its Fixed-Rate Pizzaoffer, which allowed Canadians to “lock in” on a $16.99 XL 4-topping pizza, guaranteeing its price would not rise for at least a year. With over half a million Fixed-Rate Pizzas sold to date, Pizza Pizza is now extending its price guarantee until the end of 2023 – and promoting the extension with a new campaign from agency partner Zulu Alpha Kilo. The “Fixed-Rate” name itself borrows language from the mortgage industry, so the new campaign – which includes TV, OLV and social – is doubling down on common banking and insurance infomercial tropes. Scenarios include an elderly couple who didn’t need a medical exam to get approved, a young couple enjoying their new dream pizza in their new dream home, and another character who explains how the website walked him through every step – there were no steps! The campaign extension was sparked by the continued success of the Fixed-Rate Pizza offer, which has remained in the chain’s most popular offers for over six months.
Account Team: Alyssa Guttman, Alex Berube Related |
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