Budapest Business Journal: Elden Fake News

In recent years it has become harder and harder to tackle the dangerous world of fake news. These fake news have a negative effect on our societies distorting our perceptions, disrupting our democracies, and destroying economies and businesses, too.
Agency: White Rabbit, Budapest

Budapest Business Journal is one of the most trusted and informed business magazines in Eastern Europe, and is committed to raise awareness, and educate the next generation of decision-makers and businessmen about the problem of fake news.

Using the universally-known platform of Elden Ring game, we invited streamers to fact-check information within the game, so they can alert other players to avoid the most popular fake messages left behind.

We created an online guide to avoid these „outlets” of fake information, and made them downloadable on major internet forums; and also designed a guide of news outlets that provide factual and objective report on our reality – just like Budapest Business Journal does.